PRS Property & Investments ltd trading as PRS Properties
Company Number:13187280
93 Church Lane, West Bromwich, B71 1BX
Contact Email: info@prsproperties.co.uk

1. Introduction
This Privacy Policy explains how PRS Properties (“we”, “us”, “our”) collects, uses, and protects your personal data when you use our website or services.
We are committed to handling your information responsibly and in accordance with the UK Data Protection Act 2018 and the General Data Protection Regulation (EU) 2016/679 (“Data Protection Laws”).
Within our organisation, responsibility for data protection compliance sits with our Data Protection Lead, who can be contacted using the details above.

2. Your Rights
You have important rights under data protection law, including:

• The right to know how your personal data is used

• The right to access personal data we hold about you

• The right to request corrections to inaccurate or incomplete data

• The right to request deletion of your data in certain circumstances

• The right to object to or restrict how your data is processed

• The right to withdraw consent at any time (where applicable)

• The right to opt out of direct marketing

• The right to challenge decisions made by automated systems

To make a Subject Access Request, please email us with the subject line “Subject Access Request”. We may ask you to verify your identity before processing your request. We aim to respond within 30 days.

3. Who Controls Your Data?
PRS Properties may act as:

• A Data Controller when we collect and use your data for our own purposes

• A Joint Controller where decisions are shared with another organisation

• A Data Processor where we process data on behalf of another party

If we receive your personal data from a third party, we will notify you within one month of obtaining it.

4. Lawful Bases for Processing
We only process your personal data where permitted by law. This includes:

• Your consent

• The performance of a contract

• Compliance with legal obligations

• Protection of vital interests

• Public interest tasks

• Our legitimate business interests

Where we rely on legitimate interests, we carefully consider the impact on your rights.

5. What Data We Collect
We may collect the following categories of personal data:

• Identity Data – name, date of birth, title

• Contact Data – address, email, phone number

• Financial Data – payment details

• Transaction Data – details of services provided

• Technical Data – IP address, browser, device information

• Profile Data – preferences, feedback

• Usage Data – how you interact with our website

• Marketing Data – communication preferences

We do not collect sensitive personal data (such as health or ethnicity) or criminal conviction data.

6. How We Use Your Data
We use personal data for the following purposes:
Marketing
To communicate with prospective and existing clients about our services.
Website Analytics
To understand how visitors use our website and improve functionality.
Fraud Prevention
To detect and prevent fraudulent activity.
Customer Enquiries
To respond to messages, requests, and complaints.
Call Monitoring
Telephone calls may be recorded for training and quality purposes.
Service Delivery
To manage tenancies, property services, and related activities.

7. Cookies
Our website uses cookies to improve your browsing experience. Cookies allow us to:

• Enable core website functionality

• Analyse site traffic and usage

• Remember your preferences

• Improve security

You can control cookies through your browser settings, although disabling them may affect website performance.

8. If You Do Not Provide Data
Where we require your personal data to provide services, failure to supply it may mean we cannot proceed with your request or enter into a contract with you.
9. Automated Decision-Making

PRS Properties does not use automated decision-making or profiling.
10. Data Retention
We only retain personal data for as long as necessary:

• Contract-related data is typically kept for up to six years

• Marketing data is retained until you opt out

• Consent-based data is reviewed regularly

We routinely review stored data to ensure it remains relevant.

11. Sharing Your Data
We may share your data with:

• Regulatory bodies (e.g. HMRC)

• Service providers such as contractors or delivery companies

• Professional advisers where required

We do not sell your personal data to third parties.

12. International Transfers
Some of our service providers may operate outside the UK. Where this happens, we ensure appropriate safeguards are in place to protect your data.

13. Complaints
If you have concerns about how we handle your data, please contact us using the details above.
You also have the right to complain to the Information Commissioner’s Office (ICO):
https://ico.org.uk

14. Updates
We may update this Privacy Policy from time to time. The latest version will always be available on our website.